Translated app analysis into new product concepts, plus projections on performance for new app features and functionalities. JellyFish uk reigate, united Kingdom, digital Analytics Consultant, aug/2017 sep/2017. Technology: google Analytics 360, Adobe Analytics, gtm, ensighten. Provided consultancy toward google Analytics and google tag Manager implementation and auditing. worked in parallel with digital analytic director to deliver a small google Analytics project. M london, United Kingdom, lead Analytics Implementation Consultant, april/2017 july/2017. Technology: Adobe Analytics, jira, rect, jQuery, signal, git, html, android, ios.
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Frameworks, android sdk, dagger, ormlite, angularjs, libraries/APIs. Retrofit, Rxjava, parse sdk, facebook api. Tools, git, Android Studio, adobe Photoshop, subversion (svn eclipse ide, rxAndroid, jira. Paradigms, agile software development, rest, scrum, other. On-board diagnostics ii (obd-ii data Structures, Algorithms, pdf, mobile banking). Click here to download my latest CV! Work history, centrica British Gas Staines, United Kingdom.
Digital Analytics Manager, sep/2017 April/2018, technology: Adobe Analytics, react Native, signal. Analysed, identified, and helped solve problems or enhance features and functionalities on app and web. Project lead the analytics implementation on new next generation app, this did include defining kpi and gathering business requirements for better understating of user behavior and increase conversion. participated in gdpr meetings to provide consultancy towards best possible solutions. Analysed and determined data related to surveys and client engagements. managed the creation analytics solution documents, scheduled reports and application performance dashboards. Introduced and implemented new data layer, first party cookie and visitor api.
The hollywood Reporter Los Angeles, ca interactive producer Updated and refreshed entertainment and celebrity news continuously and attended premieres / events. Assembled email newsletter, processed art, wrote headlines and captions per ap style to drive traffic. Provided reports and metrics for weekly box office data, dvd sales figures, top nielsen rated shows, billboard music sales lists and video game rental charts. migrated content from Interwoven teamSite to homegrown cms and redesigned critical Web pages. Directv el Segundo, ca e-commerce Producer Updated intranet pages for sales, package bundling and other promotions.
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Exceeded ad impression totals in less than 1 month from 846K to 18mil via landing page strategy hippie for Y! managed/coordinated content development with Yahoo! Properties based on clicks per second. Metrics and dream created programming grid (movies, music, tv, omg, games, finance, shine, kids). led team meetings to leverage promotional priorities and engage in best practices for property heads, homepage editors and engineers to troubleshoot issues. managed bloggers from each property (teams of 25-30) and lead columnist at Y! Ms As heard.
Ghostwrote copy for m, coordinated contests and promotions for m, m, and Just Jared. Branded features, modules, photo galleries, columns, celebrity index and giveaways. managed proprietary cms migration and helped create patented zoom in photo gallery feature yahoo! Santa monica,. Content Strategist / Digital Marketing Managed daily programming/supervision of all review homepage content including assets, packaging content, image treatments, and programming against all metrics for segmented audiences 189mil Unique monthly visitors. Increased ComScore rankings of all Y! Properties (tv, omg, kids, Shine, movies, games) Y! Games hit #2 from #10.
teams to monitor Coremetrics and google Analytics traffic for unique visitors, bounce rates, exit rates, and other metrics. managed and mentored 3 direct reports and 20 freelancers: including contracts, departmental budgeting and invoicing. Migrated legacy cms to wordPress to boost seo results, visibility and community engagement. Trained tech, content, product and marketing teams to use wordPress cms; created company-wide user manual Created landing page redesign and programmed content execution for high traffic horoscope page wrote, edited, produced and programmed content across 5 platforms: Social media, e-newsletter/crm emails, site, blog, and mobile. Crafted product requirements and specs; marketing goals and strategy presentations and recommendations; an editorial style guide and programming grid for the content marketing team. redesigned e-newsletter content, structure, template, links, blurbs, images and messaging. Buzzmedia hollywood, ca executive marketing Producer Implemented google Analytics / Omniture to program content against data, created weekly traffic dashboards. managed associate producer at celebrity news / social networking site:. Implemented content and marketing strategies to increase pvs to 1 mil per day from 380K in less than four months.
worked cross-functionally with various in house/client-side teams to implement site and mobile redesigns. managed content strategy including social media integration, seo optimization, competitive analyses, content matrix roadmaps, content audits and gap analysis for gaming companies, entertainment sites, religious programming, consumer electronics and technology. Clients: skype, cisco, brink the game, bazaarVoice, accenture, itbn, avg, and vmware and Contagion the film. Earthbound Media group Irvine, ca implemented client goals and set kpis for mobile and Web platforms to lead content development strategies. Provided project shakespeare scoping, metadata research and employed best seo practices, and copywriting for Scottrade. Track report on revenue monetization of Display advertising and Traffic impressions and clicks. Clients: Scottrade, loma linda medical Center,. Helena hospital Rehabilitation Center and Sony pictures' skyline. Outlook amusements california psychics Hollywood,.
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Freelance and Consultant Work, fire Station Agency, roll Global Santa monica, ca 2012 lead content strategy for fiji water, pom wonderful, teleflora, cuties, justin Wines and other brands. develop information architecture, content calendar, manage content approval and workflow, create digital experiences across all platforms and collaborating with technical, design, copy and brand management teams. At t/yp advertising Solutions Glendale, ca 2012 lead and create B2B digital marketing strategy for at t ad Solutions content hub, blog, newsletters, affiliate marketing programs, direct marketing emails, product landing pages and social media strategy. Provide voice/style/brand guidelines, development of themes/messages/topics and establish workflow. Employ research essay methodologies (including seo, content Inventory/Audit, content Gap Analysis, competitor Analysis, content Aggregation/Data sourcing) manage content hierarchy and information architecture (metadata, taxonomies, and sitemaps) Create editorial content calendar and guidelines for consumer-focused content mapped to sales engagement. Level, a rosetta company / Publicis Groupe El Segundo, ca co-created content strategy department and lead team in development of guidelines, research methodologies and processes. Defined recommendations and set the strategy for all content assets, from descriptive content, information architecture, nomenclature, headlines, visuals, rich media, presentation materials, seo best practices and metadata guides. managed and enhanced online customer experiences, performed traffic analysis, product marketing and merchandising for Cisco systems, including seo sem optimization.