His previous startup, m, which he launched in 1999, set out to level the playing field for small stock market investors who at the time were denied access to the earnings conference calls of publicly traded companies. At BestCalls, he championed fair disclosure and mattress argued small investors deserved to receive market-moving information at the same time as big Wall Street investors. His work served as a catalyst for the sec's ground breaking Regulation fd, which mandated a level playing field for all investors. BestCalls was acquired in 2002 by m and is now owned and operated by the nasdaq Stock Exchange. See this link to wikipedia for more background on his work at BestCalls. In 2002, he and his wife, lesleyann, began writing boob Tube, a novel that explores the behind-the-scenes world of daytime television soap operas. Boob Tube is published on Smashwords. In addition to his work with Smashwords, mark serves on the advisory board for, and is an investor in, Flatworld Knowledge, a provider of open source textbooks. Since 1993, mark has owned dovetail Public Relations, an award-winning Silicon Valley pr firm.
Digital books aren't paper. Although digital books hold great wood promise, it's tough to match the readability, portability and simplicity of a paper book. Yet over the last few years, significant advances in digital ink and lcd computer displays have begun to narrow the gap. At the current rate of technology advance, it's not unreasonable to expect that digital screen technology will soon approximate or supersede print on paper. The latest generation of ebook reading devices, such as the Amazon Kindle, the irex iliad and the sony reader, for example, deliver a satisfying reading experience for most people. Nevertheless, it's not necessary for digital books to supplant paper books. The two represent complementary means of consumption. Background on Smashwords founder, mark coker Mark coker is an entrepreneur, author and angel investor based in Los Gatos, california. He has a track record of leveraging the power of the Internet to bring positive social change.
Several factors have conspired to dampen the acceptance of ebooks:. Many publishers insist on crippling their ebooks with draconian digital rights management (DRM) schemes and proprietary file formats in a misguided attempt to reduce piracy. Consumers, however, resent being treated like criminals. They want the freedom to read the book on the multiple devices, or print the book at their home computer. Most ebooks are overpriced. Consumers understand that ebooks cost publishers a fraction of what it costs to print and ship a print book, so they expect digital books to be priced differently (with Smashwords, an author or publisher can sell an ebook for.95 and make a per-unit profit. Publishers have insisted on high prices because they fear ebook sales will cannibalize print sales. . While industry experts debate the veracity of this fear, with Smashwords, authors and publishers can earn higher per-unit profits at lower costs to consumers.
Kovalenko: Paper, books
He also determined that ebooks were the solution to make enable low-cost, universal publishing for the benefit of authors and readers around the world. Thus Smashwords was born. "The traditional book publishing industry is broken from the perspective of authors, readers and publishers coker says. "Most authors are never published. Authors lucky enough to land a book deal rarely sell enough books to earn royalties beyond their initial 5,000 to 10,000 advance. Trade publishers lose money on nearly 80 of the books they publish because of the high costs of production, warehousing, distribution and marketing. Further dampening profitability for authors and publishers is the fact that bookstores often return up to 50 of their unsold inventory for a full refund." "I think ebooks will become increasingly important to the book publishing industry, and will make books more affordable.
"By digitizing a book, authors and publishers can immortalize their works, making them permanently discoverable to new audiences. For authors and publishers of out of print books, ebooks offer results a great way to bring these works back to life." According to a survey published in may 2007 by the Association of American Publishers, ebooks are the fastest growing category of books. The overall industry average growth.4. However, ebooks represent only two tenths of one percent of the overall us book market. Despite the rapid growth of ebooks, they have not yet achieved their full potential.
Youtube did for amateur video producers said Mark coker, founder and ceo of Smashwords, based in Los Gatos, calif. "We make digital publishing simple and profitable for authors and publishers.". For fans of the written word, Smashwords provides an opportunity to discover new voices in literature, poetry and non-fiction. The site offers useful tools for search, discovery, and personal library-building. It's easy to publish on Smashwords. Authors simply upload the word processing file of their work to the site; assign sampling rights to make up to 99 of the book available as a free sample; and then assign pricing (including the "Radiohead" honor system option where authors let customers decide what.
Smashwords automatically converts the book into multiple drm-free ebook formats (.txt. Pdf making the book available for download or online reading. The inspiration for Smashwords grew out of founder Mark coker's frustrations as an aspiring novelist. In 2002, coker and his wife, lesleyann, co-authored a roman a clef novel entitled boob Tube that explores the behind- the-scenes world of daytime television soap operas (Lesleyann is a former reporter for soap Opera weekly magazine). Despite two years of representation from one of New York city's most respected literary agencies, their agent was unable to land a book deal. Some publishers said they rejected the manuscript because they questioned whether soap opera fans read books. Coker concluded that in today's digital age, there's no reason why authors shouldn't be able to publish anything they want - and readers should determine what's worth reading, not just publishers.
Pape, books vs, e-, books - essay by sorrynel
Where authors Control the Pricing, sampling and Marketing of Their Works. Authors Earn 85 of Net Sales Proceeds. 11, 2008 - o'reilly. Tools of Change - smashwords, a new digital publishing startup, today previewed a breakthrough ebook publishing platform for authors and publishers at the o'reilly tools of Change publishing conference in New York city. The company began accepting applications today for a limited number of beta testers. Smashwords allows anyone to become a published ebook author in minutes. The site is ideal for full length novels, short fiction, essays, poetry, personal memoirs, non-fiction and screenplays. Authors receive gpa 85 the net sales proceeds from their works, and retain full control over sampling, pricing and marketing. The site offers authors free viral marketing tools to build readership, such as precent-based sampling; dedicated pages for author profiles and book profiles; support for embedded book trailers, author interviews and video blogs; reader reviews; and reader "favoriting." "We plan to do for ebook.
The electronic book is less expensive and can be more easily distributed progress worldwide (if we dont count the cost of the computer and the internet connection). In the february 1996 issue of the Swiss computer magazine Informatique-informations, pierre perroud, founder of the digital library Athena, explained that electronic texts represent an encouragement to reading and a convivial participation to culture dissemination, particularly for textual research and text study. These texts are a good complement to the print book, which remains irreplaceable when for true reading. the book remains a mysteriously holy companion with profound symbolism for us: we grip it in our hands, we hold it against us, we look at it with admiration; its small size comforts us and its content impresses us; its fragility contains a density. Copyright 2011 Marie lebert, toC : Next article: ebooks: 1996 towards a digital knowledge. If you liked this post, say thanks by sharing. Smashwords Previews Breakthrough ebook publishing Platform.
become boundless with users from all over the world, at any time, having simple, fast access to digitized materials using computer networks, particularly the internet. Digital book, debates were fierce about the assets of the print book versus the digital book, and vice versa. Roberto hernández montoya, an editor of Venezuela Analítica, an electronic magazine offering a small digital library, wrote in September 1998: The printed text cant be replaced, at least not for the foreseeable future. The paper book is a tremendous machine. We cant leaf through an electronic book in the same way as a paper book. On the other hand, electronic use allows us to locate text chains more quickly. In a certain way we can more intensively read the electronic text, even with the inconvenience of reading on the screen.
People could now leaf through digital facsimiles, and access the original books only if necessary. At japanese the British Library, in Information Systems Strategy, a document posted on the British Librarys website in 1997, Brian Lang, chief executive of the library, stated: we do not envisage an exclusively digital library. We are aware that some people feel that digital materials will predominate in libraries of the future. Others anticipate that the impact will be slight. In the context of the British Library, printed books, manuscripts, maps, music, sound recordings and all the other existing materials in the collection will always retain their central importance, and we are committed to continuing to provide, and to improve, access to these in our. The importance of digital materials will, however, increase. We recognize that network infrastructure is at present most strongly developed in the higher education sector, but there are signs that similar facilities will also be available elsewhere, particularly in the industrial and commercial sector, and for public libraries. Our vision of network access encompasses all these. An extensive digital Library Program was expected to begin in 1999.
E- book vs, paper, book
In the mid-1990s, libraries started their own websites as a virtual window for their patrons and beyond, with an online catalog and a digital library. In his book books in my life, published by the library of Congress in 1985, robert Downs, a librarian, wrote: my lifelong love affair with books and reading continues unaffected by automation, computers, and all other forms of the twentieth-century gadgetry. Automation and computers were followed by the internet (1974) and the web (1990 and eased the work of librarians in some way. The helsinki city library in Finland was the first library to launch a website, which went live in February 1994. Other libraries started their own websites as a virtual window for their patrons and beyond. Patrons could check opening essay hours, browse the online catalog, and surf on a broad selection of websites on various topics. Libraries also developed digital libraries alongside their standard collections, so that anyone could access their specialized, old, local and regional collections, including for images and sound. Librarians could finally fulfill two goals that used to be in contradiction: preservation (on shelves) and communication (on the internet).